Customer Experience and Conversion Rate Optimization
EKG Marketing focuses on the website visitor’s shopping experience. We aim to simplify transactions, collect data and analyze the data to find solutions on how to improve the customer’s overall shopping experience. Optimizing your customer’s shopping experience is vital for a successful eCommerce business. If your site is difficult to checkout, or products are hard to find, the customer is likely to leave without converting (making a purchase). At EKG, we take the time to make sure that each and every one of your products are optimized properly for search engine results. We also structure your categories so they are easy to follow, and optimized using “white hat” SEO best practices. We use 3rd party applications like Visual Website Optimizer as well in-house Google Analytics Certified Professionals to analyze patterns, trends and demographics to tell us how your site is being navigated and find solutions to increase conversions. This information also helps us understand where users are experiencing trouble navigating or finding dead ends. Using these tools, we are confident we can make your site more user friendly and ultimately bring in more conversions.
Optimizing for the Best User Experience Leads to More Sales
The Magento eCommerce platform’s greatest benefit is its functionality and ability for customization. However, without properly optimizing for search engine results, your customers won’t be able to find your website and take advantage of the better shopping experience that Magento will offer. Optimizing for Google page rankings, both organic and paid can be time consuming. Each product page, category page and product image, needs to be carefully named, with accompanying alt and title tags. At EKG Marketing we take the time to make sure each and every element of your Magento website is optimized for the search terms and keywords that your customers will use to find your website. We do extensive market research and competitive scans to learn your business and give you the attention and resources you need to be successful.
Magento Search Engine Optmization
Page load speed is crucial to the conversion rate, as little as a 1 second delay in page loading time can lead to a 7% reduction in conversions. Speed has an impact on your site. This not only affects conversion rate, but also your Google ranking, the user experience and their engagement with the site. It’s the little things that make a huge difference. Optimizing all your product images and any images on your site will decrease the loading time.
Quick Page Load Speed is Recommended on Your Website